La WFA es la única organización mundial que representa los intereses comunes de los anunciantes. Reúne a los mayores mercados y anunciantes en todo el mundo, lo que representa aproximadamente el 90% de las comunicaciones globales de marketing por un valor que alcanza los US $ 700 mil millones al año. WFA reconoce y promueve las comunicaciones de marketing responsable y eficaz.
En esta sección encontrará informes, actas de trabajo, memorias, alertas regulatorias y otros materiales de valor para su empresa.
The Heart and Stroke Foundation is calling on the federal government to ban the marketing of unhealthy food and drinks to children and youth under 17 years old. Those calls are backed by its 2017 Report on the Health of Canadians entitled: “The kids are not alright”, which denounces the marketing of “unhealthy” food advertising to children despite the Canadian Children’s Food and Beverage Advertising Initiative (CAI), an industry-wide initiative to limit HFSS product marketing to children.
Please find below a shortened version of today's press release from the WHO EURO Secretariat based in Copenhagen: The WHO Regional Office for Europe today called on policy-makers to protect children from online marketing of foods high in fat, sugar and salt. Findings from researchers and health experts are published in a new report, Tackling food marketing to children in a digital world: trans-disciplinary perspectives, available here.
On 24 October, the Canadian government announced its plans to overhaul the country's healthy eating guidelines which will include restrictions on the marketing and labelling of “unhealthy” food and beverages aimed at children. An online consultation on Health Canada’s website puts forward policy options to address the country’s high obesity rates.
Health Canada, the Canadian government department responsible for national public health, is looking at measures to restrict food marketing to children as part of its mandate to promote public health.