La WFA es la única organización mundial que representa los intereses comunes de los anunciantes. Reúne a los mayores mercados y anunciantes en todo el mundo, lo que representa aproximadamente el 90% de las comunicaciones globales de marketing por un valor que alcanza los US $ 700 mil millones al año. WFA reconoce y promueve las comunicaciones de marketing responsable y eficaz.
En esta sección encontrará informes, actas de trabajo, memorias, alertas regulatorias y otros materiales de valor para su empresa.
Restrictions on food marketing to children entered into force on 1 January. Snacks, candies, beverages, frozen treats and fast food exceeding set thresholds for fat, saturated fat, sodium and added sugar can no longer be aired on children’s channels between 5pm and 9pm.
In a report released on 30 November, the eleven members of the House of Commons’ cross-party Health Select Committee urged the British government to take a series of actions against childhood obesity including through tougher controls on “unhealthy” food and drink marketing. The report reflects the evidence heard by the Committee during an inquiry launched in July with key stakeholders.
Importantly, the report recommends adopting the following measures aimed at reducing children’s exposure to marketing:
Last week, the Food Safety and Standards Authority of India (FSSAI) released draft recommendations to restrict the sale and promotion of foods high in fat, sugar and salt (‘HFSS’ food) in and within 50 meters of primary and secondary schools.
The objective of the draft guidelines - which are open for comments - is to restrict the availability and consumption of such foods defined as (but not limited to) chips, fried foods, sugar sweetened (carbonated and non-carbonated) beverages, ready-to-eat noodles, pizzas, burgers, potato fries and confectionery.
On 29 September, WHO Commission on Ending Childhood Obesity released a draft final report in which it calls for statutory restrictions on the marketing of sugar-sweetened non-alcoholic beverages and energy-dense, nutrient-poor foods (‘unhealthy’ food) to children.
The report is based on the feedback received from relevant stakeholders and through a regional consultation.