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The Committee of Advertising Practices (CAP) is consulting stakeholders on the need to strengthen the rules governing non-broadcast advertising to children.
The current rules require that food and soft drink product marketing communications must not condone poor nutritional habits or an unhealthy lifestyle in children or encourage ‘pester power’. Additionally, promotions, celebrities and licensed characters are banned in such adverts directed at pre-school or primary school age children. The rules are administered by the Advertising Standards Authority and apply across all non-broadcast channels.
The WHO has published the interim report of the Global Coordination Mechanism (GCM) Working Group on engagement with the private sector on non-communicable diseases (NCDs). The interim report, currently open for consultation, acknowledges the role that industry can play in reducing children’s exposure to “unhealthy” food marketing but also states that self- or co-regulation are ‘generally not sufficient to ensure meaningful progress’.
On 16 July, Commissioner Vytenis Andriukaitis, while speaking at the European Policy Centre (a think tank dedicated to fostering European integration), referred to marketing restrictions as “preventative measures (which) do not carry a high price tag”.
Russian lawmaker proposes TV, radio and print restrictions and warning messages on “HFSS” food advertising. On 7 July, State Duma representative Vasily Shestakov, a member of President Vladimir Putin’s United Russia party, introduced amendments to the Law on Advertising, with a view to banning the advertising of products high in fat, salt and/or sugar (HFSS) on TV and radio between 7am and 10pm and in print aimed at children.