La WFA es la única organización mundial que representa los intereses comunes de los anunciantes. Reúne a los mayores mercados y anunciantes en todo el mundo, lo que representa aproximadamente el 90% de las comunicaciones globales de marketing por un valor que alcanza los US $ 700 mil millones al año. WFA reconoce y promueve las comunicaciones de marketing responsable y eficaz.
En esta sección encontrará informes, actas de trabajo, memorias, alertas regulatorias y otros materiales de valor para su empresa.
PAHO launches Inter-American Task Force to help governments fight NCD On 17 June, the Pan American Health Organization (PAHO) - WHO regional office for the Americas - hosted an event with the intent to launch the "Inter-American Task Force" which aims to support Member States in the prevention and control of Non-Communicable Diseases (NCDs) and their related risk factors. While marketing to children was not explicitly highlighted as an issue during the event, the launch of the Task Force will increase cooperation between LATAM countries to develop policies against NCDs, likely including restrictions on food marketing to children.
Why is food marketing under threat and what can you do about it? WFA believes that the global debate about food marketing to children has reached a new defining moment. The ability of food and non-alcoholic brand owners to connect with consumers, not just children, is under threat for four key reasons.
WHO Director-General reiterates calls for statutory restrictions on food marketing to children. On 22 June, WHO Director General Dr Margaret Chan gave a speech at the third meeting of the Commission on Ending Childhood Obesity (CECHO) in Hong Kong during which she highlighted the need for regulatory and statutory approaches to reduce the marketing of ‘unhealthy’ food and beverages to children. She took a particular tough stance against the food and beverage industry and warned about the risk of industry’s influence on public health policies.
WHO Director denounces global marketing of “unhealthy products” in World Health Assembly opening speech. On 18 May, Dr. Margaret Chan, the Director General of WHO, spoke at the opening of the sixty-eight Session of the World Health Assembly, in Geneva, Switzerland. During her speech she denounced the marketing of “unhealthy products”, a major contributor - according to her - to the increase of Non-Communicable Diseases (NCDs), which is the main driver of premature death globally.