The Heart and Stroke Foundation is calling on the federal government to ban the marketing of unhealthy food and drinks to children and youth under 17 years old. Those calls are backed by its 2017 Report on the Health of Canadians entitled: “The kids are not alright”, which denounces the marketing of “unhealthy” food advertising to children despite the Canadian Children’s Food and Beverage Advertising Initiative (CAI), an industry-wide initiative to limit HFSS product marketing to children.