Asociación Nacional de Anunciantes de Colombia
Calle 98 # 9 - 03 Oficina 606
Bogotá, Colombia

New report shows downward trend in children’s exposure to ‘HFSS’ food ads on British TV

Dear RAC member, New data released by UK’s independent advertising regulator the Advertising Standards Authority (ASA) today shows that <16s saw 9.6 ads a week for products high in fat, salt and sugar (‘HFSS’) in 2017, a reduction of 22.9% compared to 2016. On average, children saw about one TV ad for ‘HFSS’ products for every four seen by adults in 2017.

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