On 24 April, the Standing Committee of the National People's Congress, China's top legislative body, adopted a revised Advertising Law, which will introduce a series of new provisions.

As reported in the RAC Alert on 23 March, the new Law will prevent children under the age of 10 from endorsing products in advertisements, ban in-school advertising and advertising on educational materials (such as textbooks, stationery, uniforms and school buses), and ban the advertising of dairy products that “claim to partly or completely substitute breast milk” in media and public venues.