GLOBAL MARKETER WEEK IN NEW YORK, MARCH 2012

11 Abril, 2012

What the world can teach us(a)

Welcome to our coverage of the WFA/ANA Global Marketer Week in New York, March 2012. The conference brought together some of the leading lights of the global and US advertiser community, including speakers from A-B InBev, The Coca-Cola Company, L'Oreal, Unilever and Luta. Highlights and further coverage are below.

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THE WORLD'S MOST VALUABLE GLOBAL BRAND
Joseph Tripodi Chief Marketing and Commercial Officer, The Coca-Cola Company

The Coca-Cola Company

CRAFTING GLOBAL BRANDS FOR LIFE
Marc Mathieu, Senior Vice President Marketing, Unilever

Unilever

A MODEL BRAND
Luke Dowdney MBE, CEO and Founder, Luta

LUTA

THE WORLD'S LEADING BREWER, BUILDING SOCIAL NETWORKS SINCE 1366
Chris Burggraeve, Chief Marketing Officer, Anheuser-Busch InBev

Anheuser-Busch InBev

The Coca-Cola Company

Joseph Tripodi, Chief Marketing and Commercial Officer

The Coca-Cola Company

Joseph Tripodi, The Coca-Cola Company

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LUTA

Luke Dowdney MBE, CEO and Founder, Luta

LUTA

Luke Dowdney, Luta

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Download exclusive global marketing insights from our international patners...

WARC Trends - Global Marketers Toolkit 2012.
Exclusive WFA Member content brought to you from the World Advertising Research Centre. The 2012 Toolkit is divided into ten chapters, each of which covers a different marketing topic.

WARC Trends - Global Marketers Toolkit 2012

Inspiration by Contagious
Frictionless Commerce / Social Business. A WFA Partner event led by Contagious featuring cutting edge digital content from around the world. Additional content from Google...

Inspiration by Contagious

Future Foundation - Key Trend - The Quantified Self
Consumers are becoming better placed than ever before to understand the reality of their consumption patterns and lifestyle choices...

Future Foundation Key Trend - The Quantified Self

Future Foundation - Emerging Trend - Performative Leisure
Leisure is undergoing a real-time revolution – consumers are boosting social status by broadcasting their current activities/locations...

Future Foundation - Emerging Trend - Performative Leisure

Initiative - Rethinking Media By Design
By shifting focus from planning to design, media strategists will become valued creative problem solvers... and have the opportunity to fuse design thinking with performance marketing.

Initiative - Rethinking Media By Design

Initiative - Don't stop at the door of the store
Communication planning needs to extend to the retail space so that marketers can understand and engage the consumer at every stage in the path to purchase....

Initiative - Don't stop at the door of the store