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How brands are tackling generative AI’s challenges and opportunities

17 Octubre, 2024

WFA research into the usage of generative AI earlier this month revealed that legal and ethical risks and lack of capabilities remain major roadblocks to more widespread adoption. Eighty percent of brands cited concerns about agency use of GenAI. From left to right: Duncan Wagner (Diageo), Gael de Talhouet (Essity), Alyssa Fenoglio (Teva Pharmaceuticals) and Jérôme Amouyal (AXA).

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